Our colleagues from The Times continue to write about the inhabitants of Siberia who live permanently in a horrific frosts:

Fur, felt and food are Siberia’s holy trinity for surviving and thriving in exceptionally cold weather. "If Britain is getting a dose of our weather, then tell people to put on a fur coat and hat - real, of course", - says Galina Ivanovna, 62, who stands at her outdoor market stall in Novosibirsk for six hours a day. In temperatures as low as minus 38C,she has little appetite for animal rights.

"Wear valenki, boots made from wool felt, and put on lots of woollen clothes underneath", she adds. "You need good thick gloves, like the ones I sell, and make sure you protect your neck with a really warm scarf. Thick, long socks too. Above all, eat a good breakfast before you go out. I usually have fried potatoes cooked in lard and a mug of lemon tea with three sugars".

Obviously, journalists are trying to inspire the freezing UK citizens. We hope they are successful.